Who we are
And why
Behind every interactive image and every route mapped out in Toledo is a team obsessed with detail, historical accuracy, and user experience. We don't believe in encyclopaedic guides that simply repeat facts by rote, nor in empty technologies used just for the sake of fashion. LEMS 360 was born from the union of local historians, developers specialising in 360º environments, and strategic copywriters committed to making you feel the past. Our executive team coordinates both the technical deployment of our autonomous navigation APP and the training of our official in-person tour guides, guaranteeing a unified ecosystem where you are the sole protagonist of the story.

Executive team

Tirso Olazábal Castellanos
Founder & CEO

Fco Javier Alvarez
Founder & COO
Our team

Jon Juaristi
Writer and essayist.

Rafael Arranz
Chief Marketing Officer

Raquel Malo de Molina
Screenwriter
Aleia Films Productions

Angel Blasco
Producer, director, and audiovisual executive

María Vilariño
Communication

Yerey Estevez
AI Filmmaker and Product & Content Lead
Advisory board

Jorge Peñacova
Christianity advisor

Jessica Peralta García
History

Jorge Tejerina
Film Consultant

Gabriel Benguría
Financial Advisor
What our partners say about our company

Sam Miller
„They are an incredible team, a pleasure to work with, always working and moving forward.“
Founder & CEO
Do you want to be a partner?
Get in touch.
Becoming a collaborating partner of LEMS is the key to transforming conventional tourism into a real competitive advantage. Travel agencies and independent official guides who integrate our Augmented Reality routes into their offerings will immediately multiply their average ticket value and customer loyalty. Don't just sell what everyone sees; offer the hidden and magical Toledo that only immersive technology can unearth.
Limited preferential collaboration spaces for the current season. By submitting your email, you will receive a technical dossier with the cost study and estimated ROI.